Today’s standard is committing 50% of budget to earned media
Consistent, stimulating dialogue with influencers is paramount to helping your brand stand out in a cluttered marketplace. Stories and spotlights “in the news” popularize brands, drive consideration and impact purchasing decisions, making public relations an essential component within every marketing plan.
Buffalo doesn’t believe in publicity blitzes alone. Rather, the PR programs we engineer combine our extensive knowledge of the media landscape, longstanding editorial connections and native understanding of the golf, sport and lifestyle markets.
These meticulously planned and professionally executed programs drive consistent and powerful editorial coverage in print, digital and broadcast media outlets. Coinciding with key sales cycles, publicity appears in the brand name outlets that matter most to your business – internationally, nationally, regionally and locally. Our team is also adept and experienced with reputation management and crisis control situations.