Brief: Increase U.S. and Canadian sales for an established golf equipment brand by deepening its connection with core golf consumers via endemic publicity while simultaneously driving broader awareness through sport and lifestyle media.
Summary: Beginning in late 2012, Buffalo worked with Adams Golf team leaders to gain intimate knowledge of new technologies and product launch timelines planned for 2013. We then created an outreach calendar and successfully orchestrated the PR program. This included events, product seeding, feature story pitching, executive interviews and more.
Results: By leveraging relationships with editorial decision makers across the media landscape, Buffalo maximized excitement for Adams Golf’s latest drivers, hybrids, fairway woods, wedges and putters. The company’s business grew significantly year-over-year, with credit given to the frequency and power of hundreds of editorial placements, including coverage by:
Click HERE to view a detailed summary of highlight publicity.