Forget About Big Brother – Bring on Alexa Innovative new applications of Voice Recognition (VR) married with Artificial Intelligence (AI) abounded at this year's massive gathering of techies, media professionals and entrepreneurs at the Consumer Electronics Show in Las Vegas.  But the pettily packaged digital personal assistant Alexa developed by Amazon's secret Lab126 stole the show. Dozens of companies have integrated the Alexa VR and AI system into products from refrigerators that adjust temperatures for

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Dear Friends, Here’s to a happy and healthy 2017! Now onto business:  If you can’t stand the heat, get out of the kitchen. In modern marketing parlance, that’s a mandate to employ a holistic, adaptive methodology that connects brands with real customers and drives sales.  Blending data-driven strategy, creative, technology and analysis is the ticket. Jot that on a Post-it, affix it to the wall beside your desk and reference it frequently.  If you’re not

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Dear Friends, The New Year represents a symbolic fresh start to businesses and careers.  Doing things differently separates successful professionals from along-for-the-ride workers.  At Buffalo.Agency, we subscribe to the former and, as such, clients praise our “wow” results.  We are here to discuss your situation and, whether you’re part of or trying to infiltrate golf, sport or lifestyle markets, our integrated marketing firm may be a needed catalyst. Consumer Confidence Key U.S. economic indicators advanced

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Dear Friends, How will the following overflow of questions go over?  On second thought, should we assume it’s immaterial given the need to occasionally spice up this monthly e-newsletter?  And what’s wrong with showcasing Buffalo.Agency’s unconventional ways which benefit golf, sport and lifestyle clients?  Ready to cover smart integrated marketing? Self-Assessment What do you want to be when you grow up?  Is your brand’s vision, mission, definition and positioning crystal clear?  How do you properly

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A friend recently asked if he should list his golf clubs on eBay given perception that golf was going out of business.  After all, recent reports about golf's challenges have overshadowed the good news of an industry in transition following the biggest recession of our lives. To wit, retailer Golfsmith is exploring a restructure or sale, Nike announced it will no longer sell golf equipment and some top male players declined Olympic invites. Indeed it’s

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Dear Friends, The back half of 2016 is here and we have exciting news to share: With a client-first mantra, Buffalo Brand Invigoration Group has formed Buffalo.Agency following our acquisition of the award-winning branding, advertising, design and social agency Sparky’s Garage and merger with the data, digital and direct marketing assets of Billy Casper Golf. For the full meaning of this move and how it may benefit you: www.buffalobig.com/introducing-buffalo-agency/ To get a feel for our

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Buffalo Brand Invigoration Group (Buffalo BIG) has formed Buffalo.Agency following its acquisition of the award-winning branding, advertising, design and social agency Sparky’s Garage and merger with the data, digital and direct marketing assets of Billy Casper Golf. The first full-service, integrated marketing solution dedicated to the golf, sport and lifestyle segments, Buffalo.Agency specializes in connecting brands to businesses and consumers globally.  Fueled by unrivaled data about golfers and their activities beyond the golf course, its

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Dear Friends, “Opportunity” is so frequently used it’s relegated to cliché status. But “opportunity cost” deserves considerable attention.  It’s the loss of potential gain from choosing one alternative over another, and it’s typically associated with people adhering to a philosophy of “it’s always been done that way.”  Limited desire or energy to explore potentially better approaches is often a death knell. That’s where Buffalo Brand Invigoration Group comes in.  We challenge business professionals in golf,

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Sports Business Journal recently toured Buffalo BIG's new office in Reston, VA to spotlight us in their "In the Office" section. The company’s office features a modern, open floor plan for its employees along with adjustable standing desks. It also has a golf simulator and a putting green. Then there’s the grill room complete with beer taps. Continue reading at

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Galvin Green, VPAR, Big Max, ECCO and Arccos were among the 14 pieces highlighted on the recent Men's Journal list of must-have golf accessories. Golf doesn't have to be an equipment-intensive game. Six sticks and a driver are all you really need to get through 18 holes. But if you're like us, you want the best shoes, bag, tracker, gloves, and even high-tech balls. Gear may not make the golfer, but it certainly can help your handicap. Continue

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