Dear Friends,

The back half of 2016 is here and we have exciting news to share:

With a client-first mantra, Buffalo Brand Invigoration Group has formed Buffalo.Agency following our acquisition of the award-winning branding, advertising, design and social agency Sparky’s Garage and merger with the data, digital and direct marketing assets of Billy Casper Golf.

For the full meaning of this move and how it may benefit you: www.buffalobig.com/introducing-buffalo-agency/

To get a feel for our creative environment: www.sportsbusinessdaily.com

Name Game

Lessons learned come often to me, but propagating them is the ultimate gift.  This tale is from a professor:

“I’ve taught you everything I can teach you about business in the last 10 weeks, but the most important message and the most important question is:  ‘What’s the name of the lady who cleans the building?”

A blank stare ensued.

We passed each other almost daily, but I never took the time to ask her name.  I needed to open up and realize that people make the world go around.  That’s the definition of inspirational, transparent, authentic, vulnerable and hearty leadership versus contractual, transactional and heady management.

Our relationship-driven Buffalo.Agency team gets to know peoples’ names, birthdays, favorite ice cream flavors, business missions and more.  That’s why we are frequently hired to connect them to movers and shakers in our deep network.

Fulfilling Dreams

Highly-amenitized gated communities – properly marketed with Buffalo.Agency’s assistance – are poised for strong new home sales.  Trend data doesn’t lie:

  • Price rise modest 3.5% average
  • Values rise double digits in 85% of 275 DMAs
  • Sales of existing homes up 9%, most since 2007
  • New construction sales up 16.6%, highest since 2008
  • Mortgage rates are below a 4%
  • Energy costs down 8.9%
  • Credit loosening – FICO score of 723 lowest in four years
  • Buying is 36% cheaper than renting
  • Millennials starting families aids 36% YOY suburbs growth
  • 36% of builders, remodelers working green, smart homes; 5% CAGR

It’s also incumbent on marketers to play to prospective homebuyers’ unique value system which include:

  • Swing – Influence of golf setting
  • Serenity – Peace from open space
  • Schools – Rankings, reputation
  • Strength – Convenience to fitness
  • Status – Moving up
  • Social – Like-minded people
  • Security – Appreciating investment
  • Style – Architectural delight
  • Sterling – New beginnings

But how to reach them?  Think predominantly digital:

  • 73% of home buyers initiated search online
  • 92% relied on Internet in some way during process
  • 50% used mobile or app
  • 11 searches average before visiting a real estate site
  • 69% of site viewership originates from local search term

Time Honored

Crown & Caliber is on its way to becoming the dominant destination for pre-owned luxury watches.  Harry Winston, Hublot, Omega, Patel Phillippe, Piaget, Richard Mille, Rolex and TAG Heuer head the class.  Experts and collectors almost never buy watches new and all of us shouldn’t either; hence, www.crownandcaliber.com is breaking category sales records.  Likewise, sellers typically receive 30% more when relying on the Crown & Caliber marketplace.  Buffalo is creating a sophisticated, comprehensive and attention-grabbing plan for the brand to infiltrate two perfectly-aligned demographics:  golfers, and influencers in New York City.  Stay tuned for the excitement to come.

Magic Pill

Our PR machine is in en fuego, recently positioning clients in the news:  ABC-TV, Buzzfeed, ESPN, Golf Digest, Forbes, Inc., Maxim.com, Men’s Fitness, Men’s Journal, Popular Mechanics, Robb Report, SB Nation, Self, NBC-TV, Sirius XM Radio, New York Times and USA Today, among others.  We realize that in a vacuum, it’s difficult to take editorial impressions to the bank; however, significant numbers of click-thrus, organic and direct searches, website visits and sales continue to measurably pay for Buffalo’s involvement many times over.

Try This Now

When it comes to brands which truly follow best practices for millennial messaging, OnCore Golf is on its way to becoming best in class.  The golf ball lifestyle brand exhibits youthful, boundless energy with the requisite social media and global sales momentum to make OnCore “The Next Big Thing.”  The secret design feature lies in unbridled innovation: USGA-conforming hollow core technology and true perimeter weighting produce longer and straighter shots, even on mishits. With storytelling and community building at the heart of the company, devoted OnCore fans help spread the word among their golf friends worldwide.

Chat & Change

Wisdom from Anna Wintour, longtime Editor of Vogue:  “Those who want things always to stay the same are not living in the real world.”  That’s why people and companies in and looking to gain sweeping insights and access to all things golf, sport and lifestyle contact Buffalo to help advance their businesses.