Dear Friends, Here’s to a happy and healthy 2017! Now onto business:  If you can’t stand the heat, get out of the kitchen. In modern marketing parlance, that’s a mandate to employ a holistic, adaptive methodology that connects brands with real customers and drives sales.  Blending data-driven strategy, creative, technology and analysis is the ticket. Jot that on a Post-it, affix it to the wall beside your desk and reference it frequently.  If you’re not

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Dear Friends, The New Year represents a symbolic fresh start to businesses and careers.  Doing things differently separates successful professionals from along-for-the-ride workers.  At Buffalo.Agency, we subscribe to the former and, as such, clients praise our “wow” results.  We are here to discuss your situation and, whether you’re part of or trying to infiltrate golf, sport or lifestyle markets, our integrated marketing firm may be a needed catalyst. Consumer Confidence Key U.S. economic indicators advanced

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Dear Friends, How will the following overflow of questions go over?  On second thought, should we assume it’s immaterial given the need to occasionally spice up this monthly e-newsletter?  And what’s wrong with showcasing Buffalo.Agency’s unconventional ways which benefit golf, sport and lifestyle clients?  Ready to cover smart integrated marketing? Self-Assessment What do you want to be when you grow up?  Is your brand’s vision, mission, definition and positioning crystal clear?  How do you properly

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Dear Friends, The back half of 2016 is here and we have exciting news to share: With a client-first mantra, Buffalo Brand Invigoration Group has formed Buffalo.Agency following our acquisition of the award-winning branding, advertising, design and social agency Sparky’s Garage and merger with the data, digital and direct marketing assets of Billy Casper Golf. For the full meaning of this move and how it may benefit you: www.buffalobig.com/introducing-buffalo-agency/ To get a feel for our

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Dear Friends, “Opportunity” is so frequently used it’s relegated to cliché status. But “opportunity cost” deserves considerable attention.  It’s the loss of potential gain from choosing one alternative over another, and it’s typically associated with people adhering to a philosophy of “it’s always been done that way.”  Limited desire or energy to explore potentially better approaches is often a death knell. That’s where Buffalo Brand Invigoration Group comes in.  We challenge business professionals in golf,

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Dear Friends, I’m a voracious reader. Business books fuel me most, the latest being Energy Leadership by Bruce D. Schneider.  It’s actually a multi-media work with links to videos reinforcing key concepts. One of my foremost gains is an outcomes-based perspective that situations represent neither problems nor challenges, only solutions.  There’s also the notion of detached involvement.  This means managers are totally engaged – intellectually and emotionally – but remain objective and devoid of judgment. 

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Dear Friends, Excitement of last week’s Masters Tournament gave me even more impetus to share what I love about Buffalo Brand Invigoration Group’s achievements. Our team connects brands and people through their passion for sports.  From storytelling via public relations to measurable sales via direct and experiential marketing, Buffalo BIG’s client retention rate is nearly 90%. Some news and relatively long-form points of view follow.  Hope they spark a greater sense of urgency to leverage

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Dear Friends, Late last year, I asked a co-worker why he couldn’t attend a meeting I scheduled.  He replied with gusto:  “I’m on a family trip to create memories.” That stuck with me day and night, so I conducted some research.  It seems that creating memories has surged in the minds of Americans, prompted by too-early-in-life deaths of the famous and not-so-famous.  This welcome cultural correction mirrors prevailing “work-to-live” versus “live-to-work” attitudes. What’s good for

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Dear Friends, Your feedback to our last e-newsletter inspires us to share more about Buffalo Brand Invigoration Group’s ideas, assets and activities.  Kindly read on … Outside the Lines Our team gets paid to help golf, sport and lifestyle clients in many meaningful ways.  Overcoming complacency by thinking differently heads the class.  A septet of strategies and ideas: Travel – Focus on romance and gluttony akin to The Heart Attack Grill becoming a Las Vegas

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Dear Friends, Wishing you a happy and healthy 2016! For marketers outside sports, partnering with sports-related companies and properties represents a dynamic platform to drive brand awareness, sales and loyalties. For those in sports, connecting with passionate athletes and fans requires professional brand message development, surgical marketing outreach and storytelling in all the right places. Buffalo Brand Invigoration Group – our golf-sport-lifestyle firm – positions clients for greater success through powerful public relations, strategy development,

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