Forget About Big Brother – Bring on Alexa Innovative new applications of Voice Recognition (VR) married with Artificial Intelligence (AI) abounded at this year's massive gathering of techies, media professionals and entrepreneurs at the Consumer Electronics Show in Las Vegas.  But the pettily packaged digital personal assistant Alexa developed by Amazon's secret Lab126 stole the show. Dozens of companies have integrated the Alexa VR and AI system into products from refrigerators that adjust temperatures for

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A friend recently asked if he should list his golf clubs on eBay given perception that golf was going out of business.  After all, recent reports about golf's challenges have overshadowed the good news of an industry in transition following the biggest recession of our lives. To wit, retailer Golfsmith is exploring a restructure or sale, Nike announced it will no longer sell golf equipment and some top male players declined Olympic invites. Indeed it’s

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Buffalo Brand Invigoration Group (Buffalo BIG) has formed Buffalo.Agency following its acquisition of the award-winning branding, advertising, design and social agency Sparky’s Garage and merger with the data, digital and direct marketing assets of Billy Casper Golf. The first full-service, integrated marketing solution dedicated to the golf, sport and lifestyle segments, Buffalo.Agency specializes in connecting brands to businesses and consumers globally.  Fueled by unrivaled data about golfers and their activities beyond the golf course, its

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Sports Business Journal recently toured Buffalo BIG's new office in Reston, VA to spotlight us in their "In the Office" section. The company’s office features a modern, open floor plan for its employees along with adjustable standing desks. It also has a golf simulator and a putting green. Then there’s the grill room complete with beer taps. Continue reading at

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Galvin Green, VPAR, Big Max, ECCO and Arccos were among the 14 pieces highlighted on the recent Men's Journal list of must-have golf accessories. Golf doesn't have to be an equipment-intensive game. Six sticks and a driver are all you really need to get through 18 holes. But if you're like us, you want the best shoes, bag, tracker, gloves, and even high-tech balls. Gear may not make the golfer, but it certainly can help your handicap. Continue

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Golf PR, Sport PR, PR Firm, Publicity, Lifestyle, Apparel, Public Relations

The Flourishing of Golf The recent, annual gathering of golf industry leaders brought together 100 top minds in Chicago for a single purpose.  It was to dive deep into re-balancing supply and demand and the two key demographic groups: Affluents who drive a majority of the golf spend, and Centennials who are 2.2 million strong and growing. Growing Interest While the NGF reports a 2% drop in total “golfers” – those who play at least

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Charean Williams, sports writer for the Star-Telegram, recently interviewed judo Olympian Marti Malloy regarding her visit to Dollamur’s headquarters and to learn about her pursuit of a gold medal at the summer Olympics in Rio. “(Marti) Malloy, an ambassador for Dollamur Sport Surfaces, visited the company’s Fort Worth headquarters last week after coaching in the Senior National Championships in Irving.” Continue reading at

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From transportation to healthcare and entertainment, innovations in consumer products and services are in the highest gear ever.  Not surprisingly, advances in technology – both hardware and software – are driving rapid change and disruption, altering economic models more rapidly than some managers can handle. Intel’s President Brian Krzanich says chips and computers are undergoing another revolution, leading to greater efficiencies and profits for those who adopt, or death for those who do not embrace

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Judo Olympian Marti Malloy, an ambassador of Dollamur Sport Surfaces, shares what you don’t know about judo. “Marti will represent the U.S. at the Olympics with the support of several sponsors, including Dollamur Sport Surfaces, who is launching a social media campaign in April asking fans, ‘What is Your #MatMoment?’” Continue reading at

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Prior to the first round of play, Golf Life Navigators’ Bob Baal met with Joe Steranka, president of the Children’s Healthcare Charities, the host organization of the 2016 Honda Classic, to learn more about what goes on behind the scenes at this premier PGA TOUR event. “There is no way for a tournament like The Honda Classic to be financially feasible, not to mention raise money for charitable contributions, without a huge volunteer force. Volunteering is also a fun way

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